Welcome to the land of 10,000 inequalities.

Minnesota has the third-worst racial wealth gap in the country.

Equitable Cannabis Laws can be the catalyst for change.

The Great Rise

Join Minnesota’s Coalition for
an Equitable Cannabis Economy

As cannabis is fully legalized in Minnesota, you have the opportunity to rise up and set the precedent for real, meaningful change. Support The Great Rise, Minnesota’s cannabis equity coalition, in a shared mission to eliminate the existing system’s many racial and socioeconomic disparities.

The Great Rise will ensure all Minnesotans, from rural farmers and marginalized communities, have an equitable place in the new cannabis economy.

Because equity is everything.

Our Partners

40 Acre Co-op
Charlotte's Web
Stanley Brothers
United Strategies, LLC
Rise and Shine and Partners
Lazerbeak
AIOIC

Why Rise

Because those who’ve been disproportionately punished by cannabis prohibition should disproportionately benefit from its future legalization.

Angela Dawson, President of The Great Rise

Black people in MN are more than 5 times as likely to be arrested for marijuana possession

Indigenous youth in MN were nearly 12 times as likely to go to juvenile detention or treatment facilities
Together, we will provide freedom, access and opportunity for marginalized community members to build wealth with the legalization of cannabis in Minnesota.

Why Rise

Because those who’ve been disproportionately punished by cannabis prohibition should disproportionately benefit from its future legalization.

Angela Dawson, President of The Great Rise

Black people in MN are more than 5 times as likely to be arrested for marijuana possession

Indigenous youth in MN were nearly 12 times as likely to go to juvenile detention or treatment facilities

Together, we will provide freedom, access and opportunity for marginalized community members to build wealth with the legalization of cannabis in Minnesota.

Why Here, Why Now

Because prohibition has long led to Black, Indigenous and other People of Color being disproportionately punished for using and possessing cannabis compared to their white counterparts.

$1.2B

The Minnesota cannabis economy is estimated to drive $1.2 billion in annual revenue.

20k

The Minnesota cannabis economy is estimated to create 20,000 jobs within the first five years.

Current systems regulating legalization in other states exclude these communities from fair access and opportunity.

If we do not act now, out-of-state corporations will dominate, as they already have with Minnesota’s medical cannabis industry

With your help, Minnesota can get this right.

Why Here,
Why Now

Because prohibition has long led to Black, Indigenous and other People of Color being disproportionately punished for using and possessing cannabis compared to their white counterparts.

$1.2B

The Minnesota cannabis economy is estimated to drive $1.2 billion in annual revenue.

20k

The Minnesota cannabis economy is estimated to create 20,000 jobs within the first five years.

Current systems regulating legalization in other states exclude these communities from fair access and opportunity.

If we do not act now, out-of-state corporations will dominate, as they already have with Minnesota’s medical cannabis industry

With your help, Minnesota can get this right.

How We’ll Get It Right

The Great Rise will advocate for BIPOC and rural communities in Minnesota to be given priority for cultivation and dispensary licenses, as well as other supports to ensure fair access and opportunity. Acting before the cannabis economy opens up is critical. 

Simply put, actionable change before the cannabis economy opens up in Minnesota. Now is the time to give marginalized communities a real seat at the table, and we’ll ensure that happens by organizing key constituents to take action in state legislation.

Get Involved

Join the Movement

Good with people? Have a knack for design? Know how to organize events? There’s no end to the number of boots-on-the-ground volunteer opportunities with The Great Rise. 

Sign the Petition

Sign the petition to tell Minnesota lawmakers that it’s time for meaningful change. 

Fund the Cause

We’re a nonprofit organization, but change still takes funding. Anything you can offer helps.

Tell Your Story

Those on the fence about an equitable cannabis industry can be convinced to join us. Let’s get people thinking.